Drive Method Masterclass · 2026

Motivation is not a people problem.
It is a design problem.

A year-long program for everyone who has stopped managing engagement — and wants to build systems that generate it instead.

Reserve your seat now Next cohort · max. 25 participants
85%
of employees
are not truly engaged*
$ 7 Bn
productivity loss
worldwide annually*
9 Mo.
program duration
with real projects
The real tragedy is not that people lose their spark. It is that we have built workplaces that extinguish it by design.
12–24

months after an engagement program launches, the impact has usually faded. Incentives were raised. Badges were handed out. The score barely moved.

The problem is not execution. The problem is the diagnosis. Treat motivation as a state, and you will always be adjusting. Treat it as a system, and you build once — and benefit permanently.

* Source: Gallup State of the Global Workplace

The Program

Not a course.
A certification
through practice.

01

Async learning material

Video modules and sprint playbooks for every topic. You learn when it works for you — not when the calendar says so.

02

Live Sessions & Community

90-minute online sessions per sprint. Real-time exchange with the cohort. Peer feedback on your real projects.

03

Application Windows

After every sprint comes a deliberate pause — no tasks, no content. Time to integrate what you have learned into your actual work.

04

Every topic twice

All sprint topics appear twice a year. Miss one — get a second chance. Teams can join in staggered waves.

05

Drive Method Book + materials

Every member receives the Drive Method book and additional materials that evolve alongside the program.

The 5 Sprints

From diagnosis
to self-sustaining
performance.

Each sprint runs 2–3 weeks. Then: Application Window. Every topic appears twice a year.

Sprint 01

Diagnosis · Behavioral Performance Audit

Why do initiatives lose momentum? You learn to identify the real causes and run your first Behavioral Performance Audit. The findings shape everything that follows.

Behavioral Audit Engagement Theater Drop-off Diagnosis
Sprint 02

Motivational Fit · Choosing the right model

Not every situation needs the same system. You learn to use the motivation spectrum as a diagnostic tool and understand which motivational type fits which context. This is the foundation of good system architecture.

Motivation Spectrum Context Analysis Model Selection
Sprint 03

Building Systems

Based on the audit, you design the right system. You learn how to build systems that activate the right motivational type for the right context. Architecture follows the findings — not a template.

System Architecture Motivation Type Matching Context-based Approach
Sprint 04

Embedding · Anchoring and sustaining the system

A good system does not fail at design — it fails at embedding. You learn how to integrate the system into existing structures, bring leaders on board, and anchor the knowledge so the organization can sustain it independently.

Knowledge Anchoring Internal Ownership Leadership Language
Sprint 05

Management Systems · Measuring and securing progress

What does the organization structurally need for the system to last? You develop the right KPIs, feedback loops and management systems that integrate the learning into daily practice — without bureaucratizing it.

KPIs & Metriken Feedback Loops Management Systems
Application Window

After every sprint: 2 weeks of deliberate pause. No new material, no tasks. Time to test what you have learned in real work — and reflect with the community.

2 Wo.
For whom

Für alle, die aufgehört haben,
Symptome zu behandeln.

HR & L&D

Those who hold the budget — and the responsibility.

You no longer want to launch engagement programs that have moved nothing 18 months later. You want to build the internal capability to design systems that sustain themselves.

Result: You become the internal architect for sustainable performance.
Leaders & Managers

Those who see every day that pressure does not scale.

You give feedback, explain, motivate — and still it does not work. The Drive Method program gives you the tools to set up your team so it moves itself.

Result: Less management intervention. More genuine ownership.
External Consultants & Coaches

Those who want to give their clients more than frameworks.

You work in change, transformation, leadership — and know that most initiatives fail not at strategy but at the system level. This certification is your differentiator.

Result: Certification in Behavioral Design as a clear USP.
Investment

Invest once.
Benefit permanently.

All plans include full annual access including all sprints and both cycles.

Individual
€ 1,490 / year
one-time annual fee
  • All 5 sprint modules (2× per year)
  • Live sessions per sprint
  • Community access
  • Sprint playbooks & templates
  • Drive Method Book + materials
  • Certificate of participation
For Teams
Team · 4–12 people
€ 1,690 / person / year
strategic capability building
  • Everything from Individual
  • Joint project reviews
  • Group coaching slot per sprint
  • Team certificate
  • Staggered entry possible
  • Substitute participation within the team
Enterprise License · from 12 people
from € 14,900 / year
incl. certification · internal rollout included
  • Everything from Team plan
  • Certification included
  • Internal rollout support
  • Dedicated community channel
Always included
Drive Method Book + materials Sprint Playbooks Digitale Templates Live sessions (all sprints) Community access Session Recordings Certificate of participation
Optional · Upgrade
Certification incl. exam · + € 790 1:1 coaching session (60 min.) · on request
Frequently Asked Questions

What you want to know
before you sign up.

Most questions don't come from skepticism — they come from wanting to understand whether the program is the right fit for your specific situation. Here are the most common ones.

Each sprint runs 2–3 weeks. During a sprint, you should plan for around 3–5 hours per week, spread across asynchronous video material, the sprint playbook, and a live session. After each sprint comes a two-week Application Window with no content and no tasks. This pause is intentional: time to integrate what you have learned into real work. The year-long program has phases where you are more intensively engaged, and phases where you process and apply.
Every sprint topic appears twice per year. If you miss one cycle, you join the next one without losing your place. This is not an accident — it is a design decision. Teams can enter in a staggered way, and individuals retain flexibility without losing the program year.
None in Behavioral Design or gamification. The program begins with the Behavioral Performance Audit in Sprint 01. You learn to diagnose before you start designing anything. Experience in HR, leadership, or consulting is a good foundation, but not a requirement. What you should bring: a concrete environment in which you want to apply the method. The program is practice-oriented, not an abstract theory course.
The program has a fixed annual structure with planned sprint windows and live sessions. It is not a self-paced online course waiting for you to be ready. The cohort structure is part of the learning design. Peer feedback on real projects and community exchange only work when everyone is working on the same topic at roughly the same time.
The certificate of participation is included in all plans and confirms attendance across all five sprints. The optional certification (+ € 790) includes an exam element. It is designed as a professional credential that demonstrates you can not only understand but apply the Drive Method. Particularly relevant for external consultants and coaches who want a clear differentiator in their profile.
Yes. From 4 people, the Team plan applies (€ 1,690 / person / year). Teams additionally receive joint project reviews, a group coaching slot per sprint, and the option to enter in a staggered way. This is particularly relevant when not everyone is available at the same time. Different people can start in different sprints and still work together as a team. From 12 people, the Enterprise License applies with certification included.
The main program is delivered in German and targets the DACH region. An English version is available at behavioral-architects.com/en/. If you work internationally or your team is mixed, get in touch and we can assess the situation together.

Stop managing
motivation.

The next cohort starts with a maximum of 25 participants.
Sign up with no obligation. We will be in touch with all details and the start date.

Waitlist · Next Cohort

No payment required. Fully non-binding. You will receive all information about the program, start date and price.

The Drive Method – Roman Rackwitz
The Book

The handbook for architecture.

Roman Rackwitz decodes the mechanisms of sustainable performance in "The Drive Method". No myths, no motivational speeches — just architecture.

How to build engagement that survives even when external rewards disappear. A practical book for everyone who wants to design systems instead of symptoms.

Order the book Download PDF free